Entries Tagged as 'Advertising'

Sustainable Brands ‘08 Accelerates Collaboration Among Innovators

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BURLINGAME, Calif., May 5 /PRNewswire/ — The momentum continues to build as Sustainable Brands ‘08, the only event that addresses how to leverage all aspects of sustainability as a driver of brand value, reaches 70% capacity.
Scores of top tier brands have signed on to share best practices and dive deeper into conversations about how to leverage sustainability as a business driver June 2-5, 2008 in Monterey, California. The conference is designed, via programs and processes, to give speakers and attendees alike the opportunity to discuss successes, solve problems and create collaborative partnerships.
Covering both the internal and external issues of building a successful sustainable brand, the conference is an innovative forum for promoting team learning, and for connecting with like-minded executives while examining the underlying issues, hard choices and proven success stories of those at the forefront of creating profitable change.
Over 85 industry leaders from companies such as Best Buy, Dow, Clorox, Gap Inc., InterfaceFLOR, HP, Johnson Controls, Keen Footware, Method, Steelcase and Seventh Generation will share their strategies for translating a commitment to sustainability into revenue growth, improved customer and employee retention, and new brand value.
“For us, brand is about who you are, what you do and how you talk about yourself,” said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. “SB ‘08 creates space for team members charged with building and leveraging a company’s sustainability commitment to come learn together, while also providing a forum for innovating for the future.”
One of the three key content themes at the conference is the Brand Inside which will focus on breakthrough design and business model innovation across market sectors. Industry experts from organizations including AMD, eBay, Earthbound Farms, Fiji Water, Frog Design, IDEO, IBM, Nestle, and Yahoo! will discuss organizational change and the impact of corporate culture and internal communication on brand, the value of multi-sector partnerships, the importance of supply chain management and monitoring, internal goal setting and metrics, emerging sustainable design strategies, tools and materials, and more.
Brand Inside topics include “Innovations in Sustainable Packaging,”"Culture as Brand: Engaging Your Workforce to Build Your Brand,”"New Tools for Building More Sustainable Products and Brands,”"Strategies for Measuring, Reducing and Offsetting your Carbon Footprint,” and more.
In addition to leading design firms, many top sustainability consultants will also be on hand to engage with attendees on their challenges including Mark Lee, CEO, SustainAbility, Andrew Winston, Principal, Winston Eco-Strategies, Will Sarni, CEO, Domani Consulting, Phil Berry, Sustainable Product Works, Gil Friend, CEO, Natural Logic, Seetha Coleman-Kammula & Brian Coleman, Simply Sustain, and others.
About Sustainable Brands
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands ‘07 debuted in New Orleans in September 2007, convening 230 brand leaders from market-making companies such as AMD, AT&T, BP, Dell, Coca-Cola, Clorox, GE, HP, Kimberly-Clark, Nestle/Purina, Pepsi, Time, Inc., Toyota, Wal-Mart and an unprecedented list of others. Sustainable Brands ‘08 will deepen the previous year’s discussions via three distinct program categories: Brand Drivers, Brand Inside and Brand Outside. Sustainable Brands ‘08 is already on track to sell out at double the size of the ‘07 event. Hotel space is nearly gone and interested participants should book their seats quickly. Details on the program schedule and how to register can be found at: .
Brands and Sustainable business Solutions providers are encouraged to consider SB’08 as a venue to announce new research, business solutions and tools and brand campaigns. Strong support will be available in advance of, and during the conference for driving press coverage for news surrounding sustainable brand innovation.
About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: .
Contact:
Brittani Polivka
Cohn & Wolfe
Office: 415.365.8551

Sustainable Life Media

State Legislation Impacts Creative Economy Initiative

DETROIT, May 5 /PRNewswire-USNewswire/ — Southeast Michigan’s creative business community will get a boost as a result of Governor Granholm’s signature on a series of bills that would make creative businesses eligible for state MEGA tax credits.
Signed into law yesterday, Public Act 108 of 2008, sponsored by Senator Jud Gilbert (R-Algonac), will have a significant impact on Southeast Michigan’s efforts to develop creative economy jobs by broadening the definition of businesses eligible for MEGA credits to include those in the creative sector. Senators Jason Allen (R-Traverse City) and Hansen Clarke (D-Detroit) played a vital role in the success of this legislation and lead the advocacy to include the creative businesses for the MEGA eligibility.
Creative businesses have been defined as:
Architecture and design including architectural design, graphic design, interior design, fashion design, and industrial design
Digital media including internet publishing and broadcasting, video gaming, web development, entertainment technology
Advertising and marketing firms including advertising and marketing agencies, public relations agencies, and display advertising
Music production including record production and development, sound recording studios, and integrated high-tech record production and distribution
Film and video including motion picture and video production and distribution, postproduction services, and teleproduction and production services
Businesses meeting these criteria will be eligible for high-tech and/or high-wage MEGA credits which are credits against the Michigan business Tax. A high-wage business is a business that has an average wage of 300% or more of the federal minimum wage.
The bills take immediate effect.
“In this new economy based on innovation and globalization, progressive leaders
recognize that creativity now drives global competitiveness,” said Doug Rothwell, president of Detroit Renaissance, lead advocates for amending the bill to include the creative sector.
“Those communities that can develop and sustain an environment in which its creative talent can thrive will be able to most effectively drive economic development success - both because of job growth in specific creative industries and because communities with a dynamic, creative soul attract high impact employers and talented, skilled employees.”
“These incentives will encourage creative business enterprises to consider Michigan and bring new opportunities to attract new media and advertising companies to locate in our state,” said James C. Epolito, President and CEO of the Michigan Economic Development Corporation. “We now can promise our most talented writers, film-makers and artists new job opportunities that were previously only available elsewhere.”
Rothwell noted that globally, creative industries are estimated to account for more than 7% of the World’s GDP and the annual growth of the creative industries is twice that of the service industries and four times that of the manufacturing industries.
Developing Detroit’s creative economy is one of the main recommendations of Detroit Renaissance’s Road to Renaissance, a plan to transform Southeast Michigan’s economy.
Other aspects of the initiative currently underway are:
— Create a comprehensive, region-wide asset map and web portal of
Greater Detroit’s creative sector
— Develop a Creative Corridor on Woodward Avenue that acts as a platform
and catalyst to, among other things, attract and retain talent,
stimulate creative community output, and increase the presence of
creative industries in Detroit and the region
— Establish a Creative business Accelerator within the Creative Corridor
— Develop a business attraction strategy to increase the density of
creative economy enterprises
— Launch a branding and marketing program to showcase Greater Detroit as
a major hub of the world’s creative economy

More announcements about plan progress will be made in early summer.

About Detroit Renaissance:

Detroit Renaissance provides leadership to accelerate the economic transformation of Detroit and Southeast Michigan. Renaissance accomplishes this work through serving as a catalyst to develop growth strategies, advocating for those strategies and championing specific initiatives that accelerate growth. A 501(c)(3) organization that was formed in 1970, Detroit Renaissance includes the chief executive officers of the region’s most significant employers and universities. For more information, visit .
Detroit Renaissance

Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal

LOS ANGELES, May 5 /PRNewswire/ — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting edge creative commercial finance company, Lease With Crystal (), to provide promotion and brand development for their company and Website.
*(LOGO 72dpi: )
As part of this program, Neotrope will provide press release services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been searching for the proper vehicle to launch us onto the laptops and office desks of business owners for some time now, this absolutely shows us the way,” said Crystal Riley, of the Lease With Crystal namesake.
About Lease With Crystal
Lease With Crystal brings a big business know-how and a friendly simplistic approach to their clients in the equipment leasing world. The goal is to help businesses stay competitive, and afford the equipment they need now. “All clients benefit from our skill of matching the right business with the perfect custom leasing program — regardless of the industry. From lasers to tractors, we make growth possible, all while saving cash flow,” she says.
Lease With Crystal is a brand new company, established in 2008, affiliated with Lease One which has over 19 years of industry experience. More information on their Equipment Leasing programs can be found at: .
About Neotrope(R)
Based in Torrance California, Neotrope () has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed “patent worthy” proprietary solutions for Internet Marketing and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution for small-to-medium businesses. Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.
Neotrope President/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia designer and journalist, and is a member of the Public Relations Society of America, and ASCAP. A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur(R), Chicago Post Tribune, PC World(R) and Trendwatch.
This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R).
Neotrope

K’s Media Appoints New Chairman and CEO

BEIJING, April 25 /Xinhua-PRNewswire/ — K’s Media (OTC Bulletin Board: KVME, “KVME”), a publicly traded company specializing in media and advertising activities, appointed Mr. Ke Wang as Chairman and Mr. Yan Zhuang as CEO.
About Ke Wang
Ke Wang is the founder and major shareholder of Evers Motion Technology, a motion picture company located in Beijing. He was previously the founder and major shareholder of Denis & Ke Consulting, a business consulting firm in China, from November 2003 through December 2006. Since March 2007, he has served as Managing Director and Chief Investment Officer for Prot¨¦g¨¦ Capital Ltd., an investment company located in Beijing. Wang Ke has a Bachelor’s degree with First Class Honours from the Dublin business School in Ireland.
“I am thrilled to join K’s Media at this exciting stage in the company’s development,” commented Mr. Wang. “The Company’s recent acquisitions position us to become an influential media presence. Our operations enable us to target high-end consumers in China by placing premium brand advertising in “KTV” night clubs for top-tier consumer product clients. I look forward to contributing to the Company’s growth.”
About Yan Zhuang
Yan Zhuang has over 20 years of marketing and general management experience with multi-national companies in consulting, telecom and media. Since 2005, Yan Zhuang has served as the Senior Vice President of Hands-On Mobile Ltd. in Asia. He served Motorola for five years, from 2000 to 2005, as the Director of Marketing for Asia. He received a Bachelor’s degree in Telecom from the University of Northern Jiao Tong in China, a Master’s degree in Marketing and a PhD degree in Statistics, both from University of Guelph in Canada .
“I am honored to become a member of K’s Media. Our unique advertising forum has set us apart from traditional media channels. I am excited about joining K’s Media”, remarked Yan Zhuang.
For further information, please visit or the Company’s website at .
About the Company:
On January 18, 2008, the Company completed a Share Exchange Agreement with Orient Come Holdings Ltd and Beijing K’s Media Advertising Ltd. Co., which transferred the Company from mineral exploration to the media and advertising market.
K’s Media targets premium brands advertisers by placing their commercials in KTV night clubs in China. Attempts to reach high-end consumers through traditional advertising channels with powerful and visually appealing presentations can be costly and inefficient. Placing ads in KTV night clubs is both innovative and unique and could prove to be one of the most effective methods available. KTV night clubs are popular in Asia, providing private rooms with karaoke systems. Consumers go to these clubs as a group for entertainment or business purposes. Advertising on KTV screens offers a more impressive and influential way to target high-end consumers.
Forward-looking statements
This report contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts included in this report are forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors; developments of the Chinese and North American markets and changes in regulatory matters; our business strategies and future plans of operations; the market acceptance and amount of sales of our products and services; our historical losses; the competitive environment within the industries in which we compete; and our ability to raise additional capital, currently needed for expansion. The Company cautions that forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements due to several important factors.
For more information, please contact:

K’s Media
Yan Zhuang
Email:
Website:
K’s Media

Deluxe Reports First Quarter 2008 Results

ST. PAUL, Minn., April 24 /PRNewswire-FirstCall/ — Deluxe Corporation reported first quarter diluted earnings per share (EPS) of $0.53 on net income of $27.3 million. EPS for the first quarter of 2007 was $0.68 on net income of $35.2 million. The quarter’s results reflect expected softness in the Small business Services segment and investments made in growth initiatives, partly offset by continued progress with the Company’s cost reduction initiatives.
“We are pleased to have successfully delivered on our financial commitments for the quarter,” said Lee Schram, CEO of Deluxe. “Results in our Financial Services segment were particularly strong and we continued to deliver on our $225 million cost reduction program. We also made good progress investing in initiatives that we believe will drive revenue growth in the second half of the year and beyond.”
First Quarter Performance
Revenue for the quarter was $381.2 million compared to $403.8 million during the first quarter of 2007. Small business Services revenue was $15.9 million lower than the previous year due to economic softness, as well as the sale of the industrial packaging product line in January 2007, which accounted for $3 million of revenue last year. Financial Services revenue was up slightly compared to the previous year, while Direct Checks revenue decreased $7.1 million due to lower order volume and a $3 million benefit realized in the first quarter of 2007 from weather-related issues late in 2006 that shifted revenue between years.
Gross margin was 61.7 percent of revenue compared to 63.0 percent in 2007. Reductions in manufacturing costs from production efficiencies and higher revenue per order were offset by higher delivery related costs from a postal rate increase in mid-2007 and an unfavorable shift in product mix.
Selling, general and administrative (SG&A) expense decreased $8.8 million in the quarter. Benefits from cost reduction initiatives were partially offset by higher marketing expenses and investments to drive revenue growth opportunities. As a percent of revenue, SG&A increased to 47.4 percent from 46.9 percent in 2007.
Operating income was $54.8 million, compared to $69.0 million in the first quarter of 2007. Operating income was 14.4 percent of revenue compared to 17.1 percent in the prior year. The decrease in operating margin was driven primarily by the revenue decline, a $3.8 million gain realized last year from the sale of the industrial packaging product line and higher delivery-related costs.
Net income decreased $7.9 million and diluted EPS decreased $0.15, driven by the lower operating income partially offset by a lower effective tax rate due to the higher taxes specifically attributable to the gain on the product line sale in 2007.
First Quarter Performance by business Segment
Small business Services revenue was $215.9 million versus $231.8 million in 2007. The decline was due to soft economic conditions and $3 million of non-recurring 2007 revenue attributable to the divested industrial packaging product line, partially offset by a favorable Canadian exchange rate. Operating income decreased to $21.1 million from $33.2 million in 2007 largely as a result of the revenue decrease, investments to drive revenue growth opportunities, including an increase in marketing expense, partially offset by continued cost reductions. In addition, the 2007 period included a $3.8 million gain from the sale of the industrial packaging product line.
Financial Services revenue was $113.9 million compared to $113.5 million in 2007. First quarter order volume was down 3.7% compared to last year due mostly to non-recurring financial institution conversion activity last year. Revenue per order was up primarily due to a February 2007 price increase and favorable mix. Financial Services order volume was up 1.9% compared to the fourth quarter of 2007. Operating income increased to $19.0 million from $15.7 million in 2007. Delivery-related cost increases and investments in revenue growth opportunities during the quarter were more than offset by benefits from higher revenue per order and cost reduction initiatives.
Direct Checks revenue was $51.4 million compared to $58.5 million in 2007. First quarter order volume was down due to the continued decline in check usage and advertising response rates. In addition, revenue in the first quarter of 2007 benefited from weather-related production delays in the fourth quarter of 2006 which shifted $3 million of revenue to the first quarter. Operating income was $14.7 million compared to $20.1 million in 2007. Benefits from cost reduction initiatives and lower advertising expense were more than offset by lower order volume and higher delivery-related expenses.
First Quarter Operating Cash Flow Performance
Cash provided by operating activities for the quarter totaled $30.0 million, a decrease of $39.0 million compared to last year. The expected decrease in 2008 primarily relates to lower net income and higher payments in the quarter for 2007-related incentive compensation, both of which were partially offset by lower income tax payments.
Business Outlook
The Company stated that for the second quarter of 2008, revenue is expected to be between $374 million and $384 million, and diluted EPS is expected to be between $0.60 and $0.64, in line with the Company’s original outlook. For the full year, revenue is expected to be between $1.56 billion and $1.59 billion, and diluted EPS is expected to be between $3.00 and $3.15. The Company also stated that it expects operating cash flow to be between $230 million and $250 million in 2008 and capital expenditures to be approximately $30 million.
“We continue to execute against our transformation plan,” Schram stated. “While the economy continues to provide challenges to our Small business Services segment, progress against our cost initiatives enables us to further invest in opportunities for revenue expansion while delivering bottom line growth.”
Conference Call Information
Deluxe will hold an open-access teleconference call today at 11:00 a.m. EDT (10:00 a.m. CDT) to review the financial results. All interested persons may listen to the call by dialing 866-700-0161 (access code 29524672). The presentation also will be available via a simultaneous webcast at . An audio replay of the call will be available through midnight on May 1st by calling 888-286-8010 (access code 67339464). The presentation will be archived on Deluxe’s Web site.
About Deluxe
Deluxe Corporation, through its industry-leading businesses and brands, helps financial institutions and small businesses better manage, promote, and grow their businesses. The Company uses direct marketing, distributors, and a North American sales force to provide a wide range of customized products and services: personalized printed items (checks, forms, business cards, stationery, greeting cards, labels, and retail packaging supplies), promotional products and merchandising materials, fraud prevention services, and customer retention programs. The Company also sells personalized checks and accessories directly to consumers. For more information about Deluxe, visit .
Forward-Looking Statements
Statements made in this release concerning the Company’s or management’s intentions, expectations, or predictions about future results or events are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements reflect management’s current expectations or beliefs, and are subject to risks and uncertainties that could cause actual results or events to vary from stated expectations, which variations could be material and adverse. Factors that could produce such a variation include, but are not limited to, the following: the inherent unreliability of earnings, revenue and cash flow predictions due to numerous factors, many of which are beyond the Company’s control; declining demand for the Company’s check and check-related products and services due to increasing use of alternative payment methods; intense competition in the check printing business; continued consolidation of financial institutions, thereby reducing the number of potential customers and referral sources and increasing downward pressure on our revenues and gross margins; risks that our Small business Services segment strategies to increase its pace of new customer acquisition and average annual sales to existing customers, while at the same time increase its operating margins, are delayed or unsuccessful; risks that cost reductions in the Company’s information technology, fulfillment and other shared services areas will be delayed or unsuccessful; performance shortfalls by the Company’s major suppliers, licensors or service providers; unanticipated delays, costs and expenses in the development and marketing of new products and services, including new e-commerce, customer loyalty and business services, and the failure of such new products and services to deliver the expected revenues and other financial targets; and the impact of governmental laws and regulations. Our forward-looking statements speak only as of the time made, and we assume no obligation to publicly update any such statements. Additional information concerning these and other factors that could cause actual results and events to differ materially from the Company’s current expectations are contained in the Company’s Form 10-K for the year ended December 31, 2007.
Financial Highlights

DELUXE CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
(Dollars and shares in millions, except per share amounts)
(Unaudited)

Quarter Ended March 31,
2008 2007
Revenue $381.2 $403.8
Cost of goods sold 145.9 38.3% 149.3 37.0%
Gross profit 235.3 61.7% 254.5 63.0%

Selling, general and
administrative expense 180.5 47.4% 189.3 46.9%
Net gain on sale of product line - - (3.8) -0.9%
Operating income 54.8 14.4% 69.0 17.1%

Interest expense (12.7) -3.3% (12.8) -3.2%
Other income 0.5 0.1% 1.0 0.2%
Income before income taxes 42.6 11.2% 57.2 14.2%

Income tax provision 15.3 4.0% 22.0 5.4%
Net income $27.3 7.2% $35.2 8.7%

Weighted-average dilutive shares
outstanding 51.6 51.6

Diluted earnings per share $0.53 $0.68

Capital expenditures $5.8 $4.4
Depreciation and amortization expense $15.5 $17.3
Number of employees-end of period 7,765 8,155

Non-GAAP financial measure-EBITDA(1) $70.8 $87.3

(1) Earnings Before Interest, Taxes, Depreciation and Amortization
(EBITDA) is not a measure of financial performance under generally
accepted accounting principles (GAAP) in the United States of America.
We disclose EBITDA because we believe it is useful in evaluating our
operating performance compared to that of other companies in our
industry, as the calculation eliminates the effects of long-term
financing (i.e., interest expense), income taxes and the accounting
effects of capital investments (i.e., depreciation and amortization),
which may vary for companies for reasons unrelated to overall
operating performance. In our case, depreciation and amortization of
intangibles, as well as interest expense, were significantly impacted
by the acquisition of New England business Service, Inc. (NEBS) in
June 2004. Additionally, interest expense in previous years was
significantly impacted by borrowings used for our share repurchase
programs. We believe that a measure of operating performance which
excludes these impacts is helpful in analyzing our results. We also
believe that an increasing EBITDA depicts increased ability to attract
financing and increases the valuation of our business. We do not
consider EBITDA to be a measure of cash flow, as it does not consider
certain cash requirements such as interest, income taxes or debt
service payments. We do not consider EBITDA to be a substitute for
operating income or net income. Instead, we believe that EBITDA is a
useful performance measure which should be considered in addition to
GAAP performance measures. EBITDA is derived from net income as
follows:

Quarter Ended March 31,
2008 2007
EBITDA $70.8 $87.3
Income tax provision (15.3) (22.0)
Interest expense (12.7) (12.8)
Depreciation and
amortization expense (15.5) (17.3)
Net income $27.3 $35.2

DELUXE CORPORATION
CONSOLIDATED CONDENSED BALANCE SHEETS
(In millions)
(Unaudited)

March 31, December 31, March 31,
2008 2007 2007
Cash and cash equivalents $17.6 $21.6 $11.5
Other current assets 152.2 170.4 171.1
Property, plant & equipment-net 135.4 139.2 140.9
Intangibles-net 142.3 148.5 166.1
Goodwill 584.8 585.3 585.7
Other non-current assets 141.5 145.8 147.9
Total assets $1,173.8 $1,210.8 $1,223.2

Short-term debt and current portion
of long-term debt $73.3 $69.0 $371.1
Other current liabilities 186.3 228.6 213.7
Long-term debt 774.7 775.1 576.2
Deferred income taxes 12.3 10.2 14.0
Other non-current liabilities 81.6 86.8 88.4
Shareholders’ equity (deficit) 45.6 41.1 (40.2)
Total liabilities and
shareholders’ equity (deficit) $1,173.8 $1,210.8 $1,223.2

Shares outstanding 51.5 51.9 51.9

DELUXE CORPORATION
CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
(In millions)
(Unaudited)

Quarter Ended March 31,
2008 2007
Cash provided (used) by:
Operating activities:
Net income $27.3 $35.2
Depreciation and amortization of intangibles 15.5 17.3
Contract acquisition payments (2.8) (4.2)
Other (10.0) 20.7
Total operating activities 30.0 69.0
Investing activities:
Purchases of capital assets (5.8) (4.4)
Payments for acquisitions (0.3) (2.3)
Proceeds from sale of product line - 19.2
Other 0.2 2.5
Total investing activities (5.9) 15.0
Financing activities:
Dividends (12.9) (13.0)
Share repurchases (13.9) -
Shares issued under employee plans 1.6 3.0
Net change in debt 3.9 (68.5)
Other (6.6) (5.7)
Total financing activities (27.9) (84.2)
Effect of exchange rate change on cash (0.2) 0.1
Net change in cash (4.0) (0.1)
Cash and cash equivalents: Beginning of period 21.6 11.6
Cash and cash equivalents: End of period $17.6 $11.5

DELUXE CORPORATION
SEGMENT INFORMATION
(In millions)
(Unaudited)

Quarter Ended March 31,
2008 2007
Revenue:
Small business Services $215.9 $231.8
Financial Services 113.9 113.5
Direct Checks 51.4 58.5
Total $381.2 $403.8

Operating income:
Small business Services $21.1 $33.2
Financial Services 19.0 15.7
Direct Checks 14.7 20.1
Total $54.8 $69.0

The segment information reported here was calculated utilizing methodology
outlined in the Notes to Consolidated Financial Statements included in our
Annual Report on Form 10-K for the year ended December 31, 2007.

Deluxe Corporation

RainMakers International Announces Milestone Sponsorship Between Michael Waltrip Racing and Microsoft

SANTA MONICA, Calif., June 12 /PRNewswire-FirstCall/ — RainMakers International, a full-service advertising agency from Santa Monica, CA., is pleased to announce that Microsoft Small business has become a sponsor of the NASCAR Sprint Cup No. 00 Team, driven by Michael McDowell. The sponsorship is under the Microsoft Small business Sponsorship program for which RainMakers is the lead sales and marketing engine.
“We are pleased that Michael Waltrip Racing is participating in this tremendous sponsorship program,” said Matthew Schissler, President of RainMakers International. “This proves the power of small business and we salute Microsoft for its role in this historic program. Small business is the backbone of this great country.”
“We’re ecstatic that Microsoft is participating with us in this incredible sponsorship program,” said Matt Wray, Director of Sales at Michael Waltrip Racing. “Our race team believes in the power of small business, and we are thrilled to team up with an iconic brand such as Microsoft.”
According to Eric Ligman, Microsoft U.S. senior manager of small business community engagement, “This sponsorship, which showcases Microsoft Small business as well as our Microsoft Small business Specialist Partners, will not only raise more awareness of the professional solutions, services and assistance available to small businesses everywhere from Microsoft and its partners, but will provide an exciting opportunity for our Microsoft Small business Specialist Partners to tap into a marketing venue not seen as financially viable before. This is a very exciting opportunity to work with all of our Microsoft Small business Specialist Partners and Michael Waltrip Racing to really drive some awareness around the Microsoft Small business Specialist Community and Microsoft Small business Solutions.”
“RainMakers helped broker and was instrumental in seeing this deal come to fruition between Microsoft and Michael Waltrip Racing,” said Michael Malina, National Sales Director for RainMakers. “We’re thrilled in helping Microsoft’s Small business Community and Michael Waltrip Racing to achieve its race sponsorship goal in using the Microsoft Small business Specialist Platform. We welcome Microsoft and Michael Waltrip Racing to our sponsorship family.”
About Michael Waltrip Racing
Over a decade ago, Michael Waltrip established a modest family-owned NASCAR Nationwide Series team in Sherrills Ford, N.C., called Michael Waltrip Racing (MWR). In 2007 when TRD, U.S.A. (Toyota Racing Development) entered competition in both the NASCAR Sprint Cup Series and Nationwide Series, Waltrip established a strong partnership with Toyota to field three full-time Camrys at the pinnacle of the sport while maintaining the integrity of his championship caliber Nationwide team. In the midst of building three NASCAR Sprint Cup teams, Waltrip commenced the construction of a 140,000 sq. ft shop in which all four teams are housed today.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information about Microsoft small business solutions, visit: .
About RainMakers International
RainMakers International, represents the new breed of advertising agencies, focused on accountability and results-driven media placement. RainMakers provides project oriented media placement to fulfill client media demands, on radio, television, billboards, on-hold and special assignments. RainMakers is completely digitized, leveraging the latest technology to work quickly with our clients and media outlets. RainMakers International is a wholly owned subsidiary of Cord Blood America (BULLETIN BOARD: CBAI) . Visit our websites at or .
CONTACT:
Michael Malina
310/432-4089

RainMakers International

Weber Shandwick Sponsors Ceres-ACCA North American Sustainability Awards

CAMBRIDGE, Mass., April 30 /PRNewswire/ — Planet 2050 (), Weber Shandwick’s global Corporate Responsibility (CR) and Sustainability practice is sponsoring the Ceres-ACCA North American Sustainability Reporting Awards. This year’s awards will be held today at the Ceres Annual Conference at Boston’s Renaissance Hotel. The awards program is designed to highlight best practices in reporting on sustainability issues by North American organizations, and provide guidance to other groups and companies that are publishing sustainability or CR reports.
Brendan May, managing director of Planet 2050, will speak at the conference on best practices for sustainability and disclosure. May, a leading expert on CR and sustainability, has advised some of the world’s largest companies and brands on corporate responsibility and sustainable development issues.
“In today’s world, companies need to embrace corporate responsibility and transparency as a business opportunity and social imperative. CR works best when it becomes part of a company’s core DNA,” said May. “There are tremendous risks and responsibilities for companies operating on a planet under pressure and we need to help businesses navigate this difficult terrain in a way that helps change cultures, strategies and policies, while communicating corporate values.”
Rising Recognition of CR by Global Fortune 100 Companies
The favorable impact of corporate responsibility on reputation has made it an important and permanent feature of the business landscape. New analysis by Weber Shandwick’s Planet 2050 practice explores whether the rising recognition of the importance of corporate responsibility by global management is being acknowledged among the world’s top leaders in their annual reports.
Corporate responsibility mentions have increased 18 percent from 2003 to 2007 in CEO Letters to Shareholders. In addition, Global 100 CEOs’ communications on corporate responsibility initiatives have changed considerably in the last several years. In 2007, energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured into CEO annual report mentions in 2003.
Top CR Topics in CEO Letter to Shareholders (In Rank Order)

2007 2003

1st Energy Efficiency Environment Issues
2nd Carbon Emissions Reduction Corporate Philanthropy
3rd Corporate Philanthropy General CR Issues
4th Renewable/Alternative Energy Use or Energy Efficiency
Production
5th Environmentally Friendly Products Volunteerism
Planet 2050 proprietary analysis, 2008

“Companies have awakened to the fact that corporate responsibility and reputation go hand in hand. Leaders understand that responsible companies attract the best talent, earn valuable trust and generate more positive word-of-mouth,” added Weber Shandwick’s U.S. Corporate Practice Chairperson Micho Spring. “Corporate responsibility programs are in greater demand today as leaders increasingly recognize the urgent need to communicate their sustainability efforts clearly, transparently and in alignment with their business strategy.”
Upcoming Events
William Brent, head of Weber Shandwick’s Cleantech Practice, will speak at a similar Ceres awards event on May 14, 2008, in Vancouver, British Columbia. Brent is a leading expert on the emerging technologies that many corporations are turning to as they roll out sustainability initiatives.
About Planet 2050
Planet 2050 () is Weber Shandwick’s specialist global Corporate Responsibility and Sustainability practice. We work closely with colleagues around the world drawing upon the unrivalled corporate responsibility expertise within the Weber Shandwick network.
About the CR Letters to Shareholders Study
Planet 2050 examined Global Fortune 100 company shareholder letters in annual reports from 2007 and 2003 to assess how frequently top management mentioned corporate responsibility initiatives as a past accomplishment or leading priority for the coming year. Corporate responsibility included any reference to societal and/or environmental issues. These figures are based on the number of publicly available shareholder letters. Some 2007 companies’ fiscal years have not ended when the analysis was completed (April 23, 2008) and some companies do not archive their letters on their web sites.
About Weber Shandwick
Weber Shandwick () is one of the world’s leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation management, and crisis and issues management. It also offers corporate communications counseling services. The firm provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the 2005, 2006 and 2007 United Nations Grand Award for Outstanding Achievement in Public Relations. To learn more, visit.
Weber Shandwick is a unit of The Interpublic Group , which is one of the world’s leading organizations of advertising agencies and marketing services companies.
Contact:
Jennifer Norton
Weber Shandwick
212-445-8314

Weber Shandwick